Second Hand consumers

The Second Hand Market is, in particular, in the hands of two generations . The first, the most active and most likely to make use of the circular economy, is the generation of young families aged between 35 and 44 (75%) . 56 % of them declare themselves against waste. This target often finds itself having to deal with moves or major life changes and therefore feels the need to save money and eliminate objects that are now unusable, possibly earning something from it .

The most suitable channel for this type of people is online: easy, fast and safe. In fact, 47% use it ! The second most active generation on the topic of sustainability is Generation Z (69%) . A generation that is increasingly demonstrating that it wants to improve the world in an active way, compared to previous generations. In fact, according to research by ThredUP, 45% of this sector say they refuse to buy from unsustainable brands and retailers. Another reason that drives them to adopt the circular economy system is the desire to purchase unique products and therefore express their personality to the fullest. Sustainable companies: advantages and benefits The data we have reported so far show us how much consumers, especially after the pandemic , are attentive to Morocco Phone Number sustainability and the circular economy and how much, therefore, they are prepared to spend more on a sustainable brand (52%) .

In fact, companies undertake green strategies at the behest of the consumer and therefore to improve loyalty and consequently turnover. The advantages enjoyed by the companies in question are related to social and environmental sustainability. Social sustainability refers to trust with stakeholders, both internal and external (workers, suppliers, consumers) and encompasses two fundamental themes: personalization and digitalization . The first refers to the fact of being able to guarantee the consumer a product in line with his needs, thanks to a continuous dialogue both online and offline. The second refers to accessibility. A sustainable brand eliminates barriers with people and makes services and products easily accessible.